ADVERTISING PARTNERSHIPS WITH YADEE YADAH

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The Big Picture: PODCASTS

  • How many people are listening to podcasts? 112 million Americans have listened to a podcast, that is 40% of the total population, up 11% from last year.
  • How often? 67 million Americans listen to podcasts monthly. That’s up 14 percent in one year. Today, 24 percent of Americans age 12 or older listen to podcasts monthly. For context, 21 percent of Americans are Catholic. Thus, podcast listening is more common than Catholicism in the United States. 42 million Americans listen to podcasts weekly, that is 15% of total population.
  • How many shows? Podcast listeners listen to an average of 5 shows per week

  • Who is listening?: Podcast listening skews more towards adult audiences: 31% of Podcast listeners are 25-54, 27% are 12-24, and 12% are 55+. 27 percent of American men have listened to a podcast in the past month, compared to 21 percent of women.
  • Two-thirds of podcasts are listened to on a phone or tablet
  • Where?: 52 percent of podcasts are listened to at home, 18 percent in the car
  • 85 percent of listeners hear all (or most of) a podcast

 

 
 

TIER 1

15 second pre-roll

 

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TIER 2

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60 second mid-roll

 

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EXECUTIVE PARTNER

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Post on Social Media.

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